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Influencers module

Riovis Influencers

AI-powered influencer discovery and management

Find, manage, and track influencer partnerships with an AI-driven marketplace, CRM, and performance engine that leverages your marketing data. Replace Grin, CreatorIQ, and AspireIQ with a platform that connects influencers to your campaigns, inventory, and support.

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Influencers - AI-Powered Discovery Engine

AI-Powered Discovery Engine

AI recommendations

Riovision Influencer Engine analyzes your brand profile, audience data, and campaign history to recommend creators who are the best fit for your goals.

Influencer scoring

Multi-factor scoring considers engagement rate, audience quality, brand alignment, content consistency, and historical ROI across platforms.

Audience overlap analysis

Identify how much an influencer's audience overlaps with your existing customers or other influencers in your roster to maximize incremental reach.

Brand fit matching

AI evaluates an influencer's content tone, visual aesthetic, and audience demographics against your Riovis Engine brand profile.

ROI predictions

Predict expected reach, engagement, and estimated conversion value before committing to an influencer partnership.

Influencers - Influencer Marketplace

Influencer Marketplace

Global marketplace

Browse a curated marketplace of influencers across Instagram, TikTok, YouTube, X, LinkedIn, Pinterest, Twitch, and podcasts.

Niche taxonomy

Filter by industry vertical, content niche, audience demographics, location, platform, and engagement tier.

Verified profiles

Marketplace profiles include verified audience metrics, historical performance data, and brand collaboration history.

Advanced filters

Filter by follower range, engagement rate, audience location, language, content format, and collaboration pricing.

Public profiles with metrics

Each marketplace influencer has a public profile page with audience breakdown, content samples, and performance benchmarks.

Influencers - Influencer CRM

Influencer CRM

Private roster

Build and manage your private influencer roster with custom status workflows: prospect, outreach, negotiation, active, paused, and alumni.

Status tracking

Track each influencer through your pipeline with visual status boards and automated stage transitions.

Contact management

Store contact details, social handles, manager info, payment preferences, and communication history in one place.

Tagging and lists

Organize influencers with custom tags and dynamic or static lists. Filter by tag, status, platform, niche, or performance.

Notes and activity timeline

Add internal notes, log meetings, and view a complete activity timeline per influencer including content, payments, and campaign history.

Influencers - Campaign Management

Campaign Management

Assign to marketing campaigns

Link influencers directly to marketing campaigns in the Marketing module. Shared timelines, briefs, and performance data across both modules.

Deliverable tracking

Define deliverables per influencer per campaign - posts, stories, reels, videos, blog mentions - and track completion status.

Brief management

Create and share campaign briefs with influencers including brand guidelines, key messages, hashtags, and content requirements.

Terms and contracts

Manage contract terms, usage rights, exclusivity periods, and payment schedules per influencer engagement.

UTM tracking

Auto-generate UTM links per influencer per campaign. Track clicks, conversions, and revenue attribution back to individual creators.

Influencers - Content Tracking

Content Tracking

Track influencer content

Monitor published content across all platforms. Auto-detect posts via hashtags, mentions, and UTM links.

Approval workflows

Review and approve influencer content before it goes live. Multi-stage approval pipeline with team permissions.

Metrics monitoring

Track reach, impressions, engagement, clicks, and conversions per piece of content in real time.

Platform analytics

Per-platform performance breakdown showing which platforms and content formats drive the best results per influencer.

Content gallery

Curate a searchable gallery of all influencer-generated content. Reuse top-performing content in your own marketing channels.

Influencers - Payment Management

Payment Management

Payment tracking

Track payment status per influencer per campaign: pending, approved, processing, paid. Full payment history and audit trail.

Invoice management

Generate, send, and track invoices per influencer. Support for flat fees, per-post rates, performance bonuses, and affiliate commissions.

Spend analytics

Dashboard showing total influencer spend by campaign, by influencer, by platform, and by content type with ROI calculations.

Multiple payment types

Support for wire transfer, PayPal, product gifting, affiliate commissions, and custom payment methods.

Commission tracking

Track affiliate commissions and performance-based payments with automated calculation based on UTM attribution data.

Cross-module

Better with Marketing, Support, and Warehousing

  • Assign influencers to marketing campaigns, share audience data, and track UTM attribution across both modules
  • Campaign performance data flows into influencer ROI calculations automatically
  • Escalate influencer issues to support, track influencer-reported bugs and product feedback as support cases
  • Coordinate product gifting and sample inventory for influencer campaigns through the Warehousing module
  • Pre-launch stock reviews account for influencer campaign demand projections

Built for

Brand launching influencer program

Start from scratch with AI-powered discovery, a built-in marketplace, and a CRM designed specifically for influencer relationship management.

Agency managing multiple brands

Manage influencer relationships across multiple brand accounts with separate rosters, campaigns, and reporting per client.

E-commerce scaling with micro-influencers

Find and activate hundreds of micro-influencers with AI scoring, bulk outreach, and automated UTM tracking for conversion attribution.

Enterprise global influencer strategy

Coordinate influencer programs across regions, brands, and teams with custom scoring models, approval workflows, and consolidated analytics.

DTC brand finding brand ambassadors

Use AI brand fit matching to identify authentic ambassadors whose audience and content align naturally with your brand values.

Marketing team measuring influencer ROI

End-to-end attribution from influencer content to website visits to purchases. Prove ROI with data, not follower counts.

Ready to power your influencer program?

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