v1.1.2
Commerce revenue: connected-store sales across analytics, ads, campaigns, and the Riovis Engine
- Your connected store's real orders are now the source of truth for revenue, average order value, and order count across E-Commerce analytics, reconciled with on-site purchase events so figures match your store even when checkout is hosted or a visitor blocks tracking
- Ads analytics now shows a paid / organic / direct revenue breakdown and ROAS calculated from real order revenue; sales that can't be tied to a tracked click count as direct, so totals never under-report
- Campaign Performance gains Revenue and Conversions columns, attributing sales back to the campaign that drove them
- A Store Revenue headline now sits on the Marketing analytics overview
- The Riovis Engine builds its product catalog from your connected store's live products (counts, collections, price range, inventory) instead of estimating from a site crawl
- CRM connectors: HubSpot (contacts with lifecycle stage and lead status) and Klaviyo (profiles) now sync on a schedule into your audiences, and Segment can push profiles into Riovis through an inbound webhook